BBL WRP

BBL WRP is an annual pop-up-shop dedicated to giving QUT Fashion Design students the opportunity to not only showcase and sell their own items, but oversee all marketing channels for the shop, and collaborate with a creative team to produce commercial products ready for sale. The overall theme for the shop in 2019 was that each item needed to be considered in terms of sustainability. My approach was to create a range of heirloom pieces that could be worn and used multiple ways, would fit multiple sizes, and was made from durable fabrics that were built to last. Utilising wrap-functionality, renewable resources such as beeswax, and reversible designs, my miniature collection under the brand LILY M sought to establish a new way of perceiving the fashion we own - that items should be made well enough that they will be treasured an re-used for generations.